This column probably reflects her own accession in the world of journalism and her own struggles as a female coping with a male dominated environment. The same cutting-edge, analytic journalism style can also be seen in the column entitled "Killing the Consumer." The case that Anna Quindlen makes here is against the cigarettes producers, who are now targeting younger smokers in order to increase their revenues. Further more, they are now customizing their brands to fit particular categories of individuals, like young women, for example.

Quindlen's stance is again targeting females as the representative individuals for her articles. While on one hand, she is hitting quite hard against smoking and the cigarettes producers in general, she is particularly edgy against new brands designed to attract women as new smokers and against the way cigarettes manufacturers run ads with different magazines to promote their new products.

Quindlen's style is easily recognizable in this article as well, which follows a similar structure to the one previously presented. From the first introductory paragraph, you know where the article is heading and who the likely target is: the tobacco industry. Using a journalistic approach, Quindlen moves closer to her real subjects: the way that the tobacco industry sees to customize its brand so as to target certain categories of individuals, notably women, and the fact that magazines refuse to take cigarette commercials out of their editions.

The author impresses by the integrity that she proves in presenting the entire situation and she is not shunning away from targeting even the magazine that she works for, Newsweek. According to her, marketing and advertising deadly products should be incompatible with any magazine's objectives, despite any potential...

Many people are quoted on making different statements, which give her articles a very realistic look. On the other hand, her style is often very close to the reader. Indeed, rather than a pure investigative, journalistic approach, she often likes to connect with the audience. This phrase, for example, is quite clarifying in this sense: "Lyrical, huh? She could write copy for a tobacco company if she didn't know her mother would lock her out of the house" (Newsweek, October 2007). This is probably related to the fact that she is also a novelist, so, in many occasions, her approach is that of a fiction writer rather than a journalist, simply telling a story to the reader and often indulging in a dialogue with him.
Quindlen's columns in Newsweek are proof of her extraordinary capacity to attract readers by, at the same time, revealing a particular subject of interest, creating a framework for the story to hold and being constantly in touch with her readers with a subtle dialogue with them. Fascinating from this perspective, her column article show an easiness in style and a capacity to move from one style to the other without affecting the subject or the storyline and maintaining the same tone throughout.

Bibliography

1. Quindlen, Anna. Not Semi-Soldiers. Newsweek. November 12, 2007. On the Internet at http://www.newsweek.com/id/67917.Last retrieved on November 13, 2007

2. Quindlen, Anna. Killing the Consumer. Newsweek. October 01, 2007. On the Internet at http://www.newsweek.com/id/41699.Last retrieved on November 13, 2007 http://www.annaquindlen.com/.Last retrieved on November 13, 2007